and if dallas is a market center, dallas is a can-do city. dallas is a business-first city. and this reflects back on the cowboys. the cowboys got dallas through integration and segregation. they're the model in dallas, texas of integration and races working together cooperatively. >> yeah. >> and there is -- they -- this franchise got dallas over the kennedy assassination. when they got good they got the rest of the country over the kennedy assassination. they sold dallas to the world. the theory of dallas created by david jacobs. he had never been to dallas. all he knew were two things, the dallas cowboys and the dallas cowboy cheerleaders. from that -- >> biggest franchise. >> in a globally popular, it all goes back to the cowboys. i'm here to give them respect. >> well ---3 c1 >> and grudging admiration from a guy from fort worth. then again, all the great sports writers that covered the cowboys, all the greats that began with came from fort worth too. >> i appreciate the hand for my idols. we have three minutes left. i have to move you to music. you wrote books about st